Suppose you opened a file on your computer that caused all your friends to receive a prank e-mail from you that in turn caused their computers to do the same. Now suppose you played your latest favorite CD and from that moment your computer started to run slower and stopped you from using some of your software. Would you be upset if either of these things happened to you? For that matter, which do you consider worse? According to the law in the United States, only one of these is considered a crime.
In 1999 a man by the name of David L. Smith in New Jersey wrote a "worm," or program that unknowingly sits on your computer and causes your software to do things that you do not intend. This worm quickly spread across the Internet causing service interruptions world-wide and become known as "Melissa." Mr. Smith was eventually caught, fined, and sentenced to prison for writing and spreading the Melissa virus. Anti-virus companies quickly came out with software that could find this worm on your computer and remove the "mal-ware" (short for malicious software).
Recently, in 2005 another mal-ware program began being identified for hiding itself deep within your computer and wreaking havoc. Specifically, interrupting the proper operation of certain software you may be running, taking up your memory resources, even sending electronic information back to its home server about things you may be doing on your computer. You might think that the author of this software would similarly be hunted, caught, and sent to prison. You'd be wrong. The author of this latest "mal-ware" is none other than Sony.
Why is the home entertainment company and consumer electronics powerhouse now making viruses instead of Walk-men? The answer lies in the industry's anti-piracy efforts and the push towards Digital Rights Management or DRM. Sony does not only produce electronic players and gadgets, it also owns a huge music label and library as well as its own movie studio. The company is understandably interested in protecting its substantial investments in content creation and would like to discourage the unauthorized copying of that content.
The post-industrial modern American economy is largely based on the creativity -- or knowledge -- of its highly educated work force. It is this knowledge economy that gives us an edge over developing countries that can use cheap labor to produce goods. Protecting knowledge products, whether they are films, music, or microchips is therefore essential for our economy to operate. Though Sony is a Japanese company, any "high-tech" organization will find itself with similar problems. To deal with this, modern economies have laws to protect copyrights, trademarks, and inventions through patents.
So why are content producers now targeting viruses at their consumers? In 1984, Sony Corp. of America v. Universal City Studios, Inc. was decided by the US Supreme Court in a landmark ruling that became known as the "Betamax case." Universal sued Sony claiming that the invention of its Betamax VCR, which allowed users to copy content from television at will, infringed its copyright of that content. The court ruled that consumers have a right to "fair use" of content (as long as it was not being reused for commercial gain) and can make copies for personal use. Ironically, it is the same Sony corporation that is now trying to stop fair use and make it impossible for users to make personal copies. Could it be that now that Sony is in the studio business itself, it no longer likes the same rules that allowed it to innovate new products in the 1980's?
In the 20 years since "Betamax" there has been something of a tug-o-war between innovative new technology companies and content producers. Products such as the CD and DVD burner have been challenged, as have Peer to Peer technologies and MP3 players. Few would argue that these technologies have not proven beneficial to consumers; however they have also made it easier to copy and disseminate copyrighted content. The content industry's answer to this increasingly takes the form of DRM. Digital Rights Management is now a part of much of the software we use. It can allow Apple to restrict how you copy and play your iTunes music. It can also cause your Windows operating system to stop working when you change a part in your computer.
So where does one draw the line between legitimate copyright enforcement and fair-use? The problem with many DRM software packages is that they not only decide who can play what, they often also decide on what machine you can play it. They can allow you to play music you purchased on your PC, but stop you from playing it on your laptop. No longer can you back up your favorite game so that you can still play after your 2 year old chews on the CD.
Fair use vs. copyright has always swung like a pendulum, back and forth between the rights of consumers and the needs of corporations. Just like unfettered copying would be detrimental to our modern knowledge economy, so too would excessive rights management stifle innovation. Perhaps the pendulum has now swung back too far towards copyright holders if research and development is producing new viruses rather than new walk-men?